Geo-Targeted hub of the Community
Almost 100% of households in the immediate vicinity have to visit a supermarket at least once a week.
Stores typically have at least 8,000 – 16,000 register transactions per week. Such high volume ensures that your media buys are cost-effective and impactful.
The average number of visits per household is 2.3 times per week, the highest frequency for any point-of-sale advertising.
Supermarket media offers a number of key benefits:
Women and single men are the principal shoppers
Some 70% of shoppers are women, with most of the remainder being single men shopping for themselves.
Ideal venues to reach New Zealand decision makers
Women control 75% of the household’s products and services buying power, and impact up to $93 dollars of every $100 the family budget.
Nationwide, supermarket media reaches an audience of 1.5 million New Zealanders.
Shoppers spend an average of 11.5 hours per month in the store.
Source: Star Focus