Supermarkets Advertising Advantages

Geo-Targeted hub of the Community

Almost 100% of households in the immediate vicinity have to visit a supermarket at least once a week.

High Volume

Stores typically have at least 8,000 – 16,000 register transactions per week. Such high volume ensures that your media buys are cost-effective and impactful.

Highest Frequency

The average number of visits per household is 2.3 times per week, the highest frequency for any point-of-sale advertising.

Supermarket media offers a number of key benefits:

Women and single men are the principal shoppers

Some 70% of shoppers are women, with most of the remainder being single men shopping for themselves.

Ideal venues to reach New Zealand decision makers

Women control 75% of the household’s products and services buying power, and impact up to $93 dollars of every $100 the family budget.

Excellent Reach

Nationwide, supermarket media reaches an audience of 1.5 million New Zealanders.

Extended impression

Shoppers spend an average of 11.5 hours per month in the store.

Source: Star Focus